Tag Archives: digital marketing

HSBC’s PayMe app adds tools but reduces credit card top-up limit | Marketing Interactive


Anthem launching new app offering personalized health information, texting with doctors | FierceHealthcare


AI photo editor FaceApp goes viral again on iOS, raises questions about photo library access | TechCrunch


Life insurance process to be revolutionized by Metlife using Ethereum


The insurance firm has already used blockchain technology and public ledger for a mobile app called Vitana, supported by Ethereum. It was used to pay out claims to expectant mothers who acquired gestational diabetes. Reportedly, Lifechain will use the core smart contract platform, which is very closely related to what was built for Vitana. 

Zia Zaman, CIO of MetLife Asia and CEO of LumenLab, said:

“The future of distributed ledger technology in life insurance will somewhat depend on public sector involvement. Those jurisdictions and governments that are more innovative will see citizens and policyholders in their jurisdictions benefit from less friction, more fulfilled payments, and a general overall improved experience.”

Carriers, Lacking Resourcefulness, Increasingly Seek InsurTech Partnerships to Boost Digital Capacity – Carrier Management


Here are other key findings from the J.D. Power 2019 study:

  • Customers are often much happier with well-designed mobile apps than those who use a website via desktop computer or smartphone to interact with their insurance company. Overall, customer satisfaction with mobile app service experience is 12 points higher than last year.
  • Right now, 74 percent of insurance companies evaluated in the study offer the ability to access and manage policy and claims information via a mobile app.
  • Insurers aren’t terribly resourceful about their web sites’ digital capacity compared websites in other industries. They often fall short on areas including expanded self-service tools, integrated digital communications functionality and contextual insurance information, according to the report.



With Acquia Lift, Wendy’s can closely follow customers’ journeys and build segments based on actual menu preferences. Armed with crystal clear customer preference data, Wendy’s can, for example, confidently and efficiently offer:

  • a Baconator® to someone they know loves bacon
  • a salad to someone in the mood for something on the lighter side
  • a Frosty® on a warm day or a chili on a cold day
  • cookie when it compliments a menu item
  • delivery options for a late-night order

After 18 months, Wendy’s saw:

  • $35M increase in system sale
  • $2M gained in efficiencies
  • 140x reduction in content lead times
  • 20% YoY increase in organic users
  • 137% improvement in site speed

Ping An Good Doctor

Comfort x5
Chinese healthcare ecosystem platform Ping An Good Doctor has launched “Private Doctor”, aka dedicated doctors to conduct one-on-one consultations.

The service also offers “health butlers” – by developing an electronic health profile, customizing a physical check-up plan, compiling medical reports, tracing abnormal health indicators and managing weight for users, the service will be able to monitor users’ health, and “Comfort x5” – a service for the elderly to help them (1) make appointments, (2) escort them to medical consultations, (3) settle fees, (4) undergo examinations and (5) collect medicine with the help of trained professional caretakers.

U Mobile to launch eWallet GoPayz and digital payment solutions GoBiz in July – Tech News | The Star Online


U Mobile chief marketing officer Jasmine Lee explained that GoPayz is designed to give users access to more online conveniences.  

“With GoPayz, users can purchase foreign currency through the app, then receive the currency in physical form via a courier service in three hours. We hope to help customers avoid the hassle of lining up for certain products and services,” she explained during a media briefing in Kuala Lumpur.  

Read more at https://www.thestar.com.my/tech/tech-news/2019/06/17/u-mobile-to-launch-ewallet-gopayz-and-digital-payment-solutions-gobiz-in-july/#DVQp0DjMbVPkETDz.99

Who’s using what in P&C insurance: June 17, 2019 | PropertyCasualty360

State Farm and Cambridge Mobile Telematics (CMT) announced version 3.0 of the Drive Safe & Save Mobile app, the latest update to the State Farm voluntary telematics program. The app uses CMT’s platform to analyze data collected from smartphone sensors as well as the Bluetooth-based beacon device affixed in the vehicle.

Manulife Wields Amazon Prime, Chatbot to Battle Big Banks – Bloomberg


Manulife Financial Corp., Canada’s largest life insurer, is taking on the country’s large lenders with a new package of banking products designed to win over digitally savvy millennials.

The insurer’s Manulife Bank has unveiled a banking package with perks aimed at appealing to a younger set: a one-year subscription to Amazon.com Inc.’s Amazon Prime service, a mobile app with artificial-intelligence features such as a chatbot and spending insights, a network of 3,500 bank machines including ones at Circle K stores, and monthly fees waived when savings are increased by C$100 ($75) a month.

“We want to be the best alternative to the big banks and attract millennial customers to help feed Manulife’s growth within Canada,” Manulife Bank Chief Executive Officer Rick Lunny said in an interview at the insurer’s Toronto headquarters. “What this does is attract younger customers to the Manulife brand.”