Wendy’s

https://www.acquia.com/resources/case-study/wendys

With Acquia Lift, Wendy’s can closely follow customers’ journeys and build segments based on actual menu preferences. Armed with crystal clear customer preference data, Wendy’s can, for example, confidently and efficiently offer:

  • a Baconator® to someone they know loves bacon
  • a salad to someone in the mood for something on the lighter side
  • a Frosty® on a warm day or a chili on a cold day
  • cookie when it compliments a menu item
  • delivery options for a late-night order

After 18 months, Wendy’s saw:

  • $35M increase in system sale
  • $2M gained in efficiencies
  • 140x reduction in content lead times
  • 20% YoY increase in organic users
  • 137% improvement in site speed

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