Publishers and Advertisers vs Bots – Visegrad Insight It is estimated that more than 50 per cent of annual traffic on the Internet is generated by bots. Among them, there are Googlebot and Yandex bot that makes our life easier. However, bots which are considered malicious generate about 1/3 of the traffic, out of which 1/4 of those are bots that pretend to be human. This is particularly important for advertising campaigns.

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