Analyzing what your competitors are doing online is important for multiple purposes – from being inspired by their ideas, and avoiding their mistakes, to adjusting your marketing strategy in-step.
And with social media taking up a huge share of online traffic, paying attention to how to get ahead of your competitors on social platforms is incredibly important. To do this, you need to look at what your competitors do, and what people are saying about them on social media.
In order to facilitate such process, you need to understand which are the right competitors to monitor, and which aspects of your competitors’ businesses are worth analyzing. You then need to decide which audience, engagement, and content metrics are useful in your particular case.
In this post, we’ll take a look at eight competitor analysis tools and apps that can help you maximize your assesment efforts.