Category Archives: Digital Marketing

Ping An Good Doctor
Comfort x5
Chinese healthcare ecosystem platform Ping An Good Doctor has launched “Private Doctor”, aka dedicated doctors to conduct one-on-one consultations.

The service also offers “health butlers” – by developing an electronic health profile, customizing a physical check-up plan, compiling medical reports, tracing abnormal health indicators and managing weight for users, the service will be able to monitor users’ health, and “Comfort x5” – a service for the elderly to help them (1) make appointments, (2) escort them to medical consultations, (3) settle fees, (4) undergo examinations and (5) collect medicine with the help of trained professional caretakers.

U Mobile to launch eWallet GoPayz and digital payment solutions GoBiz in July – Tech News | The Star Online

U Mobile chief marketing officer Jasmine Lee explained that GoPayz is designed to give users access to more online conveniences.  

“With GoPayz, users can purchase foreign currency through the app, then receive the currency in physical form via a courier service in three hours. We hope to help customers avoid the hassle of lining up for certain products and services,” she explained during a media briefing in Kuala Lumpur.  


Who’s using what in P&C insurance: June 17, 2019 | PropertyCasualty360
State Farm and Cambridge Mobile Telematics (CMT) announced version 3.0 of the Drive Safe & Save Mobile app, the latest update to the State Farm voluntary telematics program. The app uses CMT’s platform to analyze data collected from smartphone sensors as well as the Bluetooth-based beacon device affixed in the vehicle.

Manulife Wields Amazon Prime, Chatbot to Battle Big Banks – Bloomberg

Manulife Financial Corp., Canada’s largest life insurer, is taking on the country’s large lenders with a new package of banking products designed to win over digitally savvy millennials.

The insurer’s Manulife Bank has unveiled a banking package with perks aimed at appealing to a younger set: a one-year subscription to Inc.’s Amazon Prime service, a mobile app with artificial-intelligence features such as a chatbot and spending insights, a network of 3,500 bank machines including ones at Circle K stores, and monthly fees waived when savings are increased by C$100 ($75) a month.

“We want to be the best alternative to the big banks and attract millennial customers to help feed Manulife’s growth within Canada,” Manulife Bank Chief Executive Officer Rick Lunny said in an interview at the insurer’s Toronto headquarters. “What this does is attract younger customers to the Manulife brand.”

LiveChat launches Users in ChatBot, helping companies to use chatbots in their marketing actions | MarTech Advisor

ChatBot offers two matching systems that can be used alternately – Machine Learning (which focuses on whole sentences typed by users during a conversation with a bot) and Keywords (which are based mostly on crucial words or expressions). With the power of entities, which recognize the most popular common concepts like emails or phone numbers, chatbots can match inquiries correctly and capture important data (including those more complicated than numbers) as well.

The built-in Training section allows users to review all of the unmatched customer queries that a bot didn’t recognize and add them directly to the scenario without the need to dig into the conversation archives.

Chatbots created within the application can be implemented in Facebook Messenger, Slack and LiveChat, or as a chat widget.

Businessmodelzoo Alpha :: Oscar Health
The company’s differentiates itself to consumers by offering a simple, fast application process and a high quality of user experience. The company aims to reduce the complexity of accessing healthcare by utilising mobile technology. The primary differentiator is the Oscar Health app that allows customers to manage their appointments, monitor their health and access medical care via their smartphone. The healthcare providers that partner with Oscar Health can gain access to tools that can help simplify workflow and appointment scheduling.

Leap Life Insurance Review 2019: No-Exam Term Life Insurance Policies Leap Life is a great option for those who are in the market specifically for no-exam term life insurance policies. It’s an especially smooth application process if you already know what you want and are ready to choose a policy and run with it.

Making the Most of an Accelerator Program: 4 Startup Strategies That’s where accelerators come in: When you’re part of one, you’re surrounded by other startups facing the same challenges; and those similarities can help you shed light on the situation. In fact, it isn’t uncommon at accelerators for one startup to help another. And for Dubugras and Franceschi, there were startups ready and waiting to test their product and, ultimately, become customers.

Following Series B Investment, Canadian Fintech Koho Launches New Cashback Program | Crowdfund Insider

B2B Marketers Use AI to Move Beyond the Google/Facebook Duopoly as Research from Marketing Platform InfiniGrow Shows Growth for LinkedIn, Quora, Content Marketing and Events

Marketers Utilize Infinigrow’s AI Technology to Optimize Their Marketing Budget Allocation as B2B Marketers Turn to Linkedin and Quora as Alternatives to Facebook and Google

As B2B marketers embrace AI technology to optimize the marketing budget spent across channels, a combination of newer digital platforms and tried and true marketing tactics are the fastest growing marketing channels in 2019.

These are the results of a survey of the hundreds of marketing plans created via the AI-driven marketing planning optimization platform, InfiniGrow.

InfiniGrow’s research highlights the expected increase or decrease in marketing spend in 2019 for each category/platform surveyed from the hundreds of marketing plans created using the company’s platform. Among B2B marketers working with infiniGrow’s platform, more than 80% utilized the company’s AI technology to optimize their channel budget allocation.

Ad spend on LinkedIn is expected to increase by 26% in 2019, according to the company’s analysis, driven by the introduction of video and live video, the redesigned LinkedIn Campaign Manager and the addition of interest targeting.

Quora is expected to experience a 28% increase in ad spend in 2019. With 300 million monthly unique visitors and answers which rank favorably in Google, B2B marketers are increasingly investing time answering relevant questions and now also money for advertising. Quora is growing its ad product offering, adding bulk ad creation for companies looking to scale, as well as ad targeting according to topic, question, audience, and keyword.