Category Archives: Digital Marketing

Following Series B Investment, Canadian Fintech Koho Launches New Cashback Program | Crowdfund Insider

B2B Marketers Use AI to Move Beyond the Google/Facebook Duopoly as Research from Marketing Platform InfiniGrow Shows Growth for LinkedIn, Quora, Content Marketing and Events

Marketers Utilize Infinigrow’s AI Technology to Optimize Their Marketing Budget Allocation as B2B Marketers Turn to Linkedin and Quora as Alternatives to Facebook and Google

As B2B marketers embrace AI technology to optimize the marketing budget spent across channels, a combination of newer digital platforms and tried and true marketing tactics are the fastest growing marketing channels in 2019.

These are the results of a survey of the hundreds of marketing plans created via the AI-driven marketing planning optimization platform, InfiniGrow.

InfiniGrow’s research highlights the expected increase or decrease in marketing spend in 2019 for each category/platform surveyed from the hundreds of marketing plans created using the company’s platform. Among B2B marketers working with infiniGrow’s platform, more than 80% utilized the company’s AI technology to optimize their channel budget allocation.

Ad spend on LinkedIn is expected to increase by 26% in 2019, according to the company’s analysis, driven by the introduction of video and live video, the redesigned LinkedIn Campaign Manager and the addition of interest targeting.

Quora is expected to experience a 28% increase in ad spend in 2019. With 300 million monthly unique visitors and answers which rank favorably in Google, B2B marketers are increasingly investing time answering relevant questions and now also money for advertising. Quora is growing its ad product offering, adding bulk ad creation for companies looking to scale, as well as ad targeting according to topic, question, audience, and keyword.

More than 60% of consumers interested in data-for-rewards programs | Healthcare Dive
  • More than 60% of consumers are interested in incentive programs exchanging connected device data with their health insurer for rewards — higher than for automobile, home and life insurance, according to a new report from business research firm Aite Group.
  • And 90% of consumers said they would be interested in learning more about such offerings from their health insurer, according to Aite’s survey of nearly 800 Americans with connected devices. Payers offering a rewards program could entice up to 58% of consumers to switch plans.
  • The higher the reward, the stronger consumer interest, Aite found. More than 50% of consumers were interested in a rewards program resulting in an up to 5% discount in annual premiums. When the discount was raised to 10%, 21% of the remaining holdouts were interested in enrolling. For a 15% discount, 69% of consumers were interested

The impact of FinTech trends on different industries

Online insurance

Nowadays, online insurance is based on fair product cost. The ‘low-cost’ model is used because there is no need to rent offices as well as hire insurance managers.

Insurance agreement conclusion happens online today. As a result, people don’t need to visit the office of an insurance company, arrange meetings with an agent, or fill in a lot of documents. The clients have an opportunity to ask for insurance using a web or mobile app. They just need to enter their personal information and then get insurance policy via their e-mail.

New York Life is one of the best insurance platforms, to my mind. This company provides clients with an opportunity to get life insurance, long-term care and more. New York Life offers to use third-party banks, brokers to get their insurance.

As you can see, the users are able to manage a lot of tasks utilizing just their smartphones and appropriate software. So, if you want to create your own FinTech website or application, you may just find a reliable software development company and develop your own solution.

Best CMS of 2019 | TechRadar

1. WordPress

2. Squarespace

3. Magnolia

4. Weebly

5. Wix

6. Bynder

Advanced Typescript by Example: API Service Manager

This article will take you through the implementation of an API service manager written in Typescript to efficiently handle web services, consisting of two classes along with their associated types. These classes will be embedded within a Create React App project and tested at runtime within App.tsx.

To gain clarity on the concepts talked about, the full project is available to browse through "); background-size: 1px 1px; background-position: 0px calc(1em + 1px); background-repeat: repeat no-repeat;”>here on Github.

What is an API service manager?

The purpose of an API manager is to manage a web service, from its authentication to making requests and handling responses — that will either result in a successful or failed call. The manager must ensure type safety along the way, fully typing request and response objects. To prevent re-inventing the wheel, requests will be sent via Javascript’s native fetch() API, that will work hand-in-hand with the manager.

In order to ensure objects can be typed at runtime, some classes and types will be generic. We will refrain from using the any type throughout; any is not helpful, especially when dealing with arbitrary data from remote services.

9 React Styled-Components UI Libraries for 2019 – Bits and Pieces

The discussion in the React community about how to style UI components only seems to be gaining velocity, with people rooting for anything from CSS modules and inline CSS to "); background-size: 1px 1px; background-position: 0px calc(1em + 1px); background-repeat: repeat no-repeat;”>CSS in JS (we’ll discuss in the next post).

The relative rise of CSS in JS, favored by some developers, is tightly coupled to the rise of the React components ecosystem, and that of the "); background-size: 1px 1px; background-position: 0px calc(1em + 1px); background-repeat: repeat no-repeat;”>styled-components project by //” data-anchor-type=”2″ data-user-id=”908fb8fea30c” data-action-value=”908fb8fea30c” data-action=”show-user-card” data-action-type=”hover” class=”markup–user markup–p-user” target=”_blank” style=”text-decoration: none;”>Max Stoiber and over 200 contributors.

To help you save time and put styled-components to the test in your own application’s UI, I’ve gathered some (unranked!) useful libraries which leverage styled-components in order to provide a neat out-of-the-box UI kit.

You can use "); background-size: 1px 1px; background-position: 0px calc(1em + 1px); background-repeat: repeat no-repeat;”>Bit (GitHub) to share your components into a reusable collection. Then, any team member can discover, try and use them in their apps.

Each component will also be instantly made available with NPM/Yarn, and can be changed and updated from any project using them. Give it a try.

Component Discovery and Collaboration · Bit
Bit is where developers share components and collaborate to build amazing software together. Discover components shared…

1. Rebass

At 5k stars, rebass is a “React primitive UI components built with styled-system”. It’s lightweight, and beautifully designed set of 8 extendable, consistent and reusable components built with responsivity and customizability in mind (with built-in themes). "); background-size: 1px 1px; background-position: 0px calc(1em + 1px); background-repeat: repeat no-repeat;”>Here are the components.

atom_symbol: React primitive UI components built with styled-system. – rebassjs/

2. Zendesk’s Garden React components

Altough “only” at 350 stars, this library provides well-crafted components which are also individually published to NPM and can also be easily made available as Bit components to consume and share. Components are built to respond to a range of user input devices, tuned to handle right-to-left layouts, and some even contain animations. Bite-sized chunks of web HTML, CSS, and JavaScript are prepared to drop into any React-based application. Take a look.

seedling: garden React components. Contribute to zendeskgarden/react-components development by creating an account on…

3. Atlaskit

Atlassian’s React UI component library, implementing Atlassian’s "); background-size: 1px 1px; background-position: 0px calc(1em + 1px); background-repeat: repeat no-repeat;”>design guidelinesand "); background-size: 1px 1px; background-position: 0px calc(1em + 1px); background-repeat: repeat no-repeat;”>putting styled-components to use. The library was started 2 years ago as an effort to implement ADG3 designs for all Atlassian Cloud products, which //” class=”markup–anchor markup–p-anchor” target=”_blank” style=”text-decoration: none; background-image: url("data:image/svg+xml;utf8,"); background-size: 1px 1px; background-position: 0px calc(1em + 1px); background-repeat: repeat no-repeat;”>are built on top of React. Every component is a package.

atlassian / Atlaskit-MK-2
Atlassian’s official UI library, built according to the Atlassian Design

Research & Trends: White Papers Edition: Friday, May 24, 2019

Insurance Journal


Research & Trends White Papers Edition

Access white papers, webinars, and important resources in Insurance Journal’s new research and trends section.

Acquire-Grow-Email-Header-150x150.jpg Whitepaper Download

Acquire and Grow: Benefits and Challenges of Acquiring an Insurance Business

Sponsored by: Oak Street Funding

Is acquisition part of your growth strategy? Growth is on the mind of driven insurance professionals. A growing insurance business is a means to revenue growth and increased commissions. Acquisitions provide a …

bigstock-Falling-Money-669128-150x150.jpg Whitepaper Download

Does Pursuit of Subrogation on Low Dollar Property Claims Have Value?Richer and Nichier: How to Grow Big in Small Markets

Sponsored by: Spartan Recoveries LLC

The answer is YES, and it’s in the millions. Learn how pursuing subrogation on low-dollar property claims – which may be overlooked in lieu of more robust recovery opportunities – can have a significant impact …

GettyImages-147021023-617x300-150x150.jpg Whitepaper Download

The Complete Carrier Playbook to Writing Better Business

Sponsored by: Vertafore

The underwriting process is often laced with a series of challenges and unique pain points that impact our key stakeholders: the agents and underwriters. And there’s no greater threat to your growth and …

banner-1-150x150.jpg Whitepaper Download

The 4 Keys To Optimizing Your Claims Paying Process

Sponsored by: GIACT

The increasing sophistication of claims fraud tactics has propelled insurers’ fraud losses to an all-time high. Not only are insurers forced to grapple with steep increases in fraudulent activity, they are also …

blur-bud-cannabis-1466335-150x150.jpg Whitepaper Download

Medical Marijuana Access in the United States

Sponsored by: Research & Trends

In its 2018 Annual Report, Americans for Safe Access provides a report card for each state based upon the accessibility of medical marijuana for patients seeking its assistance. The report cards reflect: …

bright-bulb-close-up-1108572-150x150.jpg Webinar

On Demand: Richer and Nichier – How to Grow Big in Small Markets

Sponsored by: Vertafore

Are you curious to see how independent agencies are expanding into niche lines of business in order to grow their book? In this webinar, for agency leaders, sales, and marketing, you’ll learn how you can become …

art-blue-boat-194094-1-150x150.jpg Whitepaper Download

J.D. Power: P&C Insurance Industry Insight Brief

Sponsored by: Research & Trends

Two Large Carriers Capture 54% of Auto Premium Growth in 2018 as Direct-to-Consumer Model Gains Traction This brief explores how Progressive and GEICO have achieved this in the following: “The shift in consumer …

bigstock-Automation-With-Business-Woman-284815261-150x150.jpg Whitepaper Download

The Carrier’s Race to Zero Questions: The Future of Automated Underwriting

Sponsored by: Verisk

The quest by many carriers to fully automate the underwriting process has become a race to as few questions as possible. Why join the race? More and more agents and customers want fast approvals and automated …

PC360-LP-0319-150x150.jpg Whitepaper Download

Better Data, Better Relationships

Sponsored by: Vertafore

Insurance is about relationships. With the advent of artificial intelligence and machine learning, you might think that relationships will become less important. However, this couldn’t be further from the …

prd-truck-fleet-150x150.jpg Whitepaper Download

APIs: The New Game Changer for Commercial Auto Carriers

Sponsored by: Price Digest

How can carriers improve operational workflow, reduce data handling costs and modernizing their business platform for real savings? With APIs… API solutions have contributed to a major insurance industry …

beach-dawn-iphone-wallpaper-189349-150x150.jpg Whitepaper Download

The Impact of Sea Levels Rising

Sponsored by: Research & Trends

Estimating Recent Local Impacts of Sea?Level Rise on Current Real?Estate Losses: A Housing Market Case Study in Miami?Dade, Florida “We find empirical support for significant and negative impacts, in property …

2019-Future-of-Claims-CJ-150x150.jpg Whitepaper Download

2019 Future of Claims Study: Balancing Automation and Empathy

Sponsored by: LexisNexis Risk Solutions

Are insurance carriers’ claims processes aligned with consumer expectations? Read this study to learn more. Auto insurance carriers are increasingly using automation to increase efficiencies, reduce costs and …

hurricane-earth-satellite-tracking-71116.jpeg Whitepaper Download

2018 Hurricane Season: Review and Analysis

Sponsored by: Research & Trends

This report includes a review and loss estimate for the four landfalling storms that had a significant impact on the US in 2018. This includes analysis of the damages caused by Hurricane Michael, the first …

newone-150x150.jpg Webinar

Cannabis and Insurance: What You Need to Know About the Budding Business

Sponsored by: Cannasure Insurance Services

Available on demand now! Think Cannabis Insurance 101 – and Beyond This webinar, hosted by Insurance Journal, provides you with an overview of what’s going on in the world of insurance and cannabis. We’ll …

america-ancient-architecture-356844-150x150.jpg Whitepaper Download

New York Reigns As Insurtech Capital of the World… For Now

Sponsored by: Carrier Management

Featuring analysis prepared by Venture Scanner, exclusively for Carrier Management, this new report reveals the top 20 cities attracting insurtech around the globe. See which cities top the charts by number of …

bigstock-Many-screen-monitors-with-char-161211383-150x150.jpg Whitepaper Download

State of the P&C Insurance Industry 2019: Chris Burand

Sponsored by: Burand Associates

Purchase Today! Now in its 22nd year of publication, highly-respected and outspoken insurance agency and industry consultant Chris Burand shares his “must-read” annual state of the property/casualty insurance …

bigstock-Benefits-Gain-Profit-Income-Ea-85408898-150x150.jpg Whitepaper Download

2019 Agency Salary Survey

Sponsored by: Insurance Journal

This report is a must whether you’re seeking employment or the person in charge of recruiting. With results from 800 active employees in the insurance agency industry, gain direct insights from our audience …

bigstock-Survival-Kit-105446990-150x150.jpg Whitepaper Download

Preparedness and Safety Messaging For Hurricanes, Flooding and Similar Disasters

Sponsored by: CDC

The CDC has compiled steps for storm preparation and measures to be taken to remain healthy in post storm conditions. This report includes detailed instructions for maintaining clean water and healthy food …


Contact us | Subscribe | Send to a Friend
This email was sent to
Don’t want this anymore? Update your subscription or unsubscribe from all lists.
Insurance Journal
3570 Camino del Rio North, Suite 200
San Diego, CA 92108
(800) 897-9965
Insurance Journal | Claims Journal | MyNewMarkets | Academy Of Insurance | Carrier Management

Mobile Gains Traction with Insurance Customers, But Digital Interactions Fall Short of Expectations, J.D. Power Finds

MAPFRE Insurance and GEICO Rank Highest in Respective Segments

COSTA MESA, Calif., May 23, 2019 /PRNewswire/ — Property and casualty (P&C) insurance companies have shown marked improvement in many of their digital offerings—particularly mobile self-service functionality—but still have work to do to meet customers’ rising expectations. According to the J.D. Power 2019 Insurance Digital Experience Study,SM released today, specific areas where insurers come up short when compared with mainstream digital consumer companies are with ease of shopping and servicing their policies, household-level policy management and inconsistent use of social media.

J.D. Power 2019 U.S. Insurance Digital Experience Study



The study found that insurers were inconsistent in their delivery of capabilities most relevant to the insurance customer and shopper experience. Gaps revealed in the DIMENSIONS Scan include web chat, customer service capabilities, and personalization.