Category Archives: Digital Marketing

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李嘉誠基金藉AI快速發放應急錢

Elon Musk testifies in his own defense during explosive opening day of defamation trial over ‘pedo guy’ tweet









 
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Elon Musk testifies in his own defense during explosive opening day of defamation trial over 'pedo guy' tweet
 
 
Elon Musk testifies in his own defense during explosive opening day of defamation trial over ‘pedo guy’ tweet
 
Tesla CEO Elon Musk testified that he was “upset” by an interview Vernon Unsworth gave to CNN, saying, “I insulted him back.”
 
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Sundar Pichai has the chance to offer Alphabet something it's needed for a long time: leadership
 
 
Sundar Pichai has the chance to offer Alphabet something it’s needed for a long time: leadership
 
Pichai is taking over from Google’s founders, Larry Page and Sergey Brin, who have been AWOL even as the company is facing a myriad of crises.
 
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Goldman Sachs is going through a huge transformation under CEO David Solomon. Here's everything you need to know.
 
 
Goldman Sachs is going through a huge transformation under CEO David Solomon. Here’s everything you need to know.
 
Here’s the latest news about Goldman Sachs.
 
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The career rise and fabulous life of Google cofounder Larry Page, who just stepped down CEO of Alphabet
 
 
The career rise and fabulous life of Google cofounder Larry Page, who just stepped down CEO of Alphabet
 
Larry Page helped invent the most popular search engine in the world. Now, he’s stepping down as CEO of Google’s parent company, Alphabet.
 
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Read the email Sundar Pichai sent Google employees after founders Sergey Brin and Larry Page announced they were stepping down
 
 
Read the email Sundar Pichai sent Google employees after founders Sergey Brin and Larry Page announced they were stepping down
 
Pichai said life at Google and Alphabet will be much the same.
 
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Read the goodbye letter Google cofounders Larry Page and Sergey Brin wrote to announce they're stepping down from their leadership roles at Alphabet
 
 
Read the goodbye letter Google cofounders Larry Page and Sergey Brin wrote to announce they’re stepping down from their leadership roles at Alphabet
 
Larry Page and Sergey Brin reflected on the evolution of Google in their letter announcing they will step down from leadership roles at Alphabet.
 
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Google cofounder Sergey Brin is stepping down as Alphabet's president. Take a look inside his crazy, eccentric, and wildly successful life
 
 
Google cofounder Sergey Brin is stepping down as Alphabet’s president. Take a look inside his crazy, eccentric, and wildly successful life
 
Sergey Brin cofounded Google with Larry Page more than 20 years ago, and announced this week that he’s stepping down as Alphabet’s president.
 
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Larry Page and Sergey Brin brought in a new age of founder control over companies in Silicon Valley. Is their departure a symbol for the end of an era?
 
 
Larry Page and Sergey Brin brought in a new age of founder control over companies in Silicon Valley. Is their departure a symbol for the end of an era?
 
The cofounders announcement comes as Wall Street grows more disillusioned with founder-led companies.
 
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Google's cofounders are stepping down from their leadership roles, but they'll remain in control of the company
 
 
Google’s cofounders are stepping down from their leadership roles, but they’ll remain in control of the company
 
Thanks to their super-voting shares of Alphabet, Google cofounders Larry Page and Sergey Brin still control the company.
 
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How to make your Instagram public using your phone or computer, so anyone can see your photos and stories
 
 
How to make your Instagram public using your phone or computer, so anyone can see your photos and stories
 
You can easily make your private Instagram account public at any time using the Instagram app or website.
 
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Fabric’s new app helps parents with the hard stuff, including wills, life insurance & shared finances | TechCrunch

techcrunch.com/2019/11/27/fabrics-new-app-helps-parents-with-the-hard-stuff-including-wills-life-insurance-shared-finances/

Using the Fabric app, parents can take advantage of any of its offerings, including the option to apply for life insurance from the phone and get immediate approval. The app also makes it possible to share the policy information with beneficiaries, so it doesn’t get lost.

Another feature lets you create your will for free, and share that information with key people as well, including the witnesses you need to coordinate with in order to finalize the will, for example. And a spouse can choose to mirror your will, which speeds up the process of creating a second one with the same set of choices.

信用卡APP终于想明白了

mp.weixin.qq.com/s/wknwNF_iakqBRLGPfwLnbQ

这两年,两款产品已经正在悄然改变上述的局面:浦发银行信用卡APP(浦大喜奔)以及招商银行信用卡APP(掌上生活)

 

他们的共同特点都是在传统的银行信用卡业务基础上,还广泛拓展衣食住行娱乐等用户需要的场景,提高实用性。同时在产品、运营形态上,向顶尖的互联网产品看齐。

HSBC’s PayMe app adds tools but reduces credit card top-up limit | Marketing Interactive

www.marketing-interactive.com/hsbcs-payme-app-adds-tools-but-reduces-credit-card-top-up-limit/

Anthem launching new app offering personalized health information, texting with doctors | FierceHealthcare

www.fiercehealthcare.com/tech/anthem-launches-app-allows-its-40m-members-to-text-doctors

AI photo editor FaceApp goes viral again on iOS, raises questions about photo library access | TechCrunch

techcrunch.com/2019/07/16/ai-photo-editor-faceapp-goes-viral-again-on-ios-raises-questions-about-photo-library-access-and-clo/

Life insurance process to be revolutionized by Metlife using Ethereum

https://www.fxstreet.com/cryptocurrencies/news/life-insurance-process-to-be-revolutionized-by-metlife-using-ethereum-201906212255

The insurance firm has already used blockchain technology and public ledger for a mobile app called Vitana, supported by Ethereum. It was used to pay out claims to expectant mothers who acquired gestational diabetes. Reportedly, Lifechain will use the core smart contract platform, which is very closely related to what was built for Vitana. 

Zia Zaman, CIO of MetLife Asia and CEO of LumenLab, said:

“The future of distributed ledger technology in life insurance will somewhat depend on public sector involvement. Those jurisdictions and governments that are more innovative will see citizens and policyholders in their jurisdictions benefit from less friction, more fulfilled payments, and a general overall improved experience.”

Carriers, Lacking Resourcefulness, Increasingly Seek InsurTech Partnerships to Boost Digital Capacity – Carrier Management

https://www.carriermanagement.com/news/2019/06/04/194101.htm

Here are other key findings from the J.D. Power 2019 study:

  • Customers are often much happier with well-designed mobile apps than those who use a website via desktop computer or smartphone to interact with their insurance company. Overall, customer satisfaction with mobile app service experience is 12 points higher than last year.
  • Right now, 74 percent of insurance companies evaluated in the study offer the ability to access and manage policy and claims information via a mobile app.
  • Insurers aren’t terribly resourceful about their web sites’ digital capacity compared websites in other industries. They often fall short on areas including expanded self-service tools, integrated digital communications functionality and contextual insurance information, according to the report.

Wendy’s

https://www.acquia.com/resources/case-study/wendys

With Acquia Lift, Wendy’s can closely follow customers’ journeys and build segments based on actual menu preferences. Armed with crystal clear customer preference data, Wendy’s can, for example, confidently and efficiently offer:

  • a Baconator® to someone they know loves bacon
  • a salad to someone in the mood for something on the lighter side
  • a Frosty® on a warm day or a chili on a cold day
  • cookie when it compliments a menu item
  • delivery options for a late-night order

After 18 months, Wendy’s saw:

  • $35M increase in system sale
  • $2M gained in efficiencies
  • 140x reduction in content lead times
  • 20% YoY increase in organic users
  • 137% improvement in site speed