Category Archives: Digital Marketing

Google Fit comes to iOS | TechCrunch

techcrunch.com/2019/04/24/google-fit-comes-to-ios/

Nanyang Commercial Bank Teams with Accuity and Lyodssoft to Improve its Financial Crime Compliance Screening Operations – Accuity

accuity.com/press-room/nanyang-commercial-bank-teams-with-accuity-and-lyodssoft-to-improve-its-financial-crime-compliance-screening-operations/

Privacy Concerns, Lack of Visuals Still Preventing Smart Speaker Buying

Monthly purchases made via smart speakers rose just over 5% between January 2018 and January 2019, according to a survey conducted by voice-tech companies Voicebot and Voicify. However, that’s still just 19% of all US smart speaker users.




Privacy Concerns, Lack of Visuals Still Preventing Smart Speaker Buying
 

By Blake Droesch

Monthly purchases made via smart speakers in the US rose by 5.4% between January 2018 and January 2019, per data from voice tech companies Voicebot and Voicify. However, those who shopped using voice accounted for less than one-fifth of smart speaker users.

We forecast that 74.2 million people in the US—22.4% of the population—will use a smart speaker in 2019. While 26.1% of smart speaker owners told Voicebot and Voicify that they had made a purchase using a smart speaker at least once, 15.0% claimed to do so monthly, and only 3.9% reported shopping this way daily.

The bottom line: Regardless of frequency, purchasing is the activity smart speaker users are least likely to engage in.


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And, conversely, smart speakers and voice assistants are among the devices least likely to be used by shoppers.

Just 10% of US digital device users purchase products on smart speakers or with voice assistants, even less than those who buy products over the phone, according to a December 2018 survey by Adobe and Advanis. Respondents ages 18 to 34 were more likely to shop with voice, at 17%. We estimate this age group will make up 38.1% of all US smart speaker users in 2019.

Smart speakers do play a role in the path to purchase, but they have struggled to seal the deal with sales in the past. Surveys have shown that men are more likely to shop via smart speakers due to their higher adoption of the devices and inclination toward convenience. But increasing emphasis on visual content’s role in the shopping journey has caused many consumers to forgo buying via screenless voice assistants.

A November 2018 survey conducted by coupon company RetailMeNot found that 51% of US internet users said they would not shop on smart speakers because they like to see what they buy before a purchase, even if it’s just a picture.

Privacy concerns act as another barrier for smart speakers. Nearly half of respondents were worried about the safety of their personal and payment information.

Additionally, two-thirds of US internet users in the Voicebot/Voicify survey expressed some level of concern about privacy risks with smart speakers in general.

Perceptions could change if voice assistants become more commonplace, expanding beyond smart speakers and smartphones to various internet of things (IoT) devices, as we predict they will this year. But it remains to be seen whether voice technology will ever become a prominent buying medium, no matter what hardware it’s in.



Microinsurance, macro impact | International Travel & Health Insurance Journal

www.itij.com/feature/microinsurance-macro-impact

Elon Musk uses Twitter ‘wisely,’ says Tesla’s new chair

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Date: 28 March 2019 at 6:04:31 AM HKT
To: Alex Pang <kyalexpang@yahoo.com.hk>
Subject: Elon Musk uses Twitter ‘wisely,’ says Tesla’s new chair










 
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Tech Insider
 
 
 
Elon Musk uses Twitter 'wisely,' says Tesla's new chair
 
 
Elon Musk uses Twitter ‘wisely,’ says Tesla’s new chair
 
Robyn Denholm was appointed chair of Tesla after Elon Musk was forced to step down by the SEC.
 
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A Southwest Boeing 737 Max headed for storage in the desert just made an emergency landing in Florida
 
 
A Southwest Boeing 737 Max headed for storage in the desert just made an emergency landing in Florida
 
The pilots of the Southwest Airlines Boeing 737 Max reported problems with their CFM Leap-1B engines.
 
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Venus isn't our closest neighbor in the solar system, according to new findings
 
 
Venus isn’t our closest neighbor in the solar system, according to new findings
 
A team of scientists explained in Physics Today that Mercury is, on average, closer to Earth than Venus because it orbits the Sun more closely.
 
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Read the email Uber's CEO sent employees about the company's $3.1 billion acquisition of a major competitor
 
 
Read the email Uber’s CEO sent employees about the company’s $3.1 billion acquisition of a major competitor
 
Uber CEO Dara Khosrowshahi said Careem’s founders were “first-class entrepreneurs.” Read his full letter here.
 
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Paleontologists have discovered the world's biggest and longest-lived T. rex. It weighed almost 20,000 pounds.
 
 
Paleontologists have discovered the world’s biggest and longest-lived T. rex. It weighed almost 20,000 pounds.
 
The world’s heaviest T. rex to date, nicknamed Scotty, weighed almost 20,000 pounds.
 
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Google is rolling out 'dynamic emails' to make Gmail more useful and interactive
 
 
Google is rolling out ‘dynamic emails’ to make Gmail more useful and interactive
 
Google said dynamic emails would begin rolling out on the web today and that mobile support is “coming soon.”
 
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McDonald's made a $300 million deal to sell you things like Amazon does
 
 
McDonald’s made a $300 million deal to sell you things like Amazon does
 
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Huawei's crazy new phone ditches the ear speaker and lets you hear calls through a vibrating screen
 
 
Huawei’s crazy new phone ditches the ear speaker and lets you hear calls through a vibrating screen
 
The Huawei P30 Pro doesn’t have the usual earpiece and instead transmits call sound through the screen.
 
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Electronic Arts, the major video game company behind 'Madden' and 'Apex Legends,' is laying off about 350 employees
 
 
Electronic Arts, the major video game company behind ‘Madden’ and ‘Apex Legends,’ is laying off about 350 employees
 
EA CEO Andrew Wilson announced the layoffs one month after competitor Activision Blizzard announced 800 layoffs.
 
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Computer outage hits American Airlines, JetBlue and other carriers — and passengers are furious
 
 
Computer outage hits American Airlines, JetBlue and other carriers — and passengers are furious
 
The systems are run by Sabre, an American Airlines spokesperson said, and the glitch has been fixed.
 
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Huawei announces smart glasses in partnership with Gentle Monster | TechCrunch

techcrunch.com/2019/03/26/huawei-announces-smart-glasses-in-partnership-with-gentle-monster/

Are your A/B tests just junk science? – Marketing Land

martechtoday.com/are-your-a-b-tests-just-junk-science-232040

eToro Acquires Smart Contract Startup for Tokenized Asset Boost – CoinDesk

www.coindesk.com/etoro-acquires-smart-contract-startup-for-tokenized-asset-boost

9 Insurance Agency Start-Ups: Why and How They Set Out on Their Own

www.insurancejournal.com/magazines/mag-features/2019/02/18/517669.htm

Purely digital insurers increase attractiveness of German market

www.intelligentinsurer.com/contributed-article/purely-digital-insurers-and-their-service-providers-increase-the-attractiveness-of-germany-s-insurance-market%20%C2%A0