Monthly purchases made via smart speakers rose just over 5% between January 2018 and January 2019, according to a survey conducted by voice-tech companies Voicebot and Voicify. However, that’s still just 19% of all US smart speaker users.
April 22, 2019
Privacy Concerns, Lack of Visuals Still Preventing Smart Speaker Buying
By Blake Droesch
Monthly purchases made via smart speakers in the US rose by 5.4% between January 2018 and January 2019, per data from voice tech companies Voicebot and Voicify. However, those who shopped using voice accounted for less than one-fifth of smart speaker users.
We forecast that 74.2 million people in the US—22.4% of the population—will use a smart speaker in 2019. While 26.1% of smart speaker owners told Voicebot and Voicify that they had made a purchase using a smart speaker at least once, 15.0% claimed to do so monthly, and only 3.9% reported shopping this way daily.
The bottom line: Regardless of frequency, purchasing is the activity smart speaker users are least likely to engage in.
©2019 eMarketer, Inc. 11 Times Square, New York, NY 10036
eMarketer Retail is published by eMarketer, Inc.
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